A gondola can be defined as a freestanding fixture used by retailers to display merchandise or for any new product launch. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls.
The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving while stand-alone gondolas tend to be used for special themed displays.
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