Trump Sales With Retail Branding

Trump Sales With Retail Branding

Retail stores are an important part of any business, but with ever growing competition both online and offline, how does one successfully attract footfall to ones’ stores and ultimately increase sales? It’s tricky but not impossible. Time to effectively brand your retail store, attract customers, increase brand recognition and shoot up sales!

Here are a few tips to get you started on retail branding.

  1. Get a Customised Signage

A recent study reveals that about 50% of consumers enter a store after looking at its signage. A good signage communicates brand identity, increases brand recognition and entices potential customers.

  1. Use Brand Specific Colours

Colours can increase your brand recognition up to 80%. Try using your brand’s colours on walls, fixtures and fittings. A consistent use of brand specific colours on all mediums will help consumers associate those colours with your brand.

  1. Attractive Retail Fit Outs

The way your store looks can both attract and drive away customers. Retail fit outs need to be designed keeping in mind the aesthetic needs of your niche market. Depending on the type of retail store, the best shop fit out can be colourful and fun, or minimalist and refined, or anything in between.

  1. Acrylic DisplayStands 

Customised acrylic display units will accentuate your store’s ambience. A well positioned display stand will motivate customers to buy more of your products. Thus, display stands are multipurpose, durable and a great investment.

Retail branding will help your store stand out from the clutter. So if you’re looking forward to brand your store, Trinity Creations is a branding company in Dubai that understands your brand and its unique retail branding needs. We’re a multifaceted company specialising in manufacturing exhibition stands, promotional stands, kiosks and a lot more. Get in touch with us and discover how we can make a positive difference to your brand. –